QVC.COM is a TV channel that has made a paradigmatic OnLine User experience integrating its famous 20 years old TV Channel with an Ecommerce presence.
This site has a very interesting product page model with embedded Streaming video:
You can click here If you want to watch a video Tutorial of the Video Features of QVC product page.
All aspect of TV Marketing model has been reorganized to be effective with on line communication. QVC Marketing Model is a paradigm of integration of a TV channel communication with an OnLine communication in order to achieve a Global Marketing Communication.
Their winning model has started from a simple plan of finding great products, telling stories, having fun, and building relationships with our customers along the way.
The company brand experience are the 3 E’s: Enrich, Entertain, Engage … they applied these online.
The first step was integration of video on the web. Customers want to see their favorite show or host online. It’s about providing the content when and where the customer wants it.
This approach could be useful for all TV channel that would like, not only to establish an online shopping strategy, but gather a global communication strategy.
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