The great benefit of social shopping is that people can do Shopping together. It’s the online equivalent of a trip to the mall with your friends.
Consumers can browse products together and talk about them, even consulting with each other before making a purchase decision. These facts are very important.
There are many examples of social shopping tools that can be easily applied to an online boutique: Varien.com blog has published a very interesting analysis of Social Shopping Tools that can be easily applied to E-tail boutique.
One of them is Sosign Interactive, a Canada-based company, aims to help etailers make social shopping a truly social experience with Clavardon. Ecommerce-guide.com offers this explanation of the new social shopping application:
The main features include: co-browsing, co-scrolling, co-highlighting and chat. Clavardon also provides a way for visitors to meet friends by e-mail and invite other visitors to co-browse. (The name of the tool comes from the French Clavarder, to chat.)
Varien.com is a US Marketing company that is developing a very interesting Open Source E-commerce Solution: Magento. Magento is the first Open Source Marketing based E-commerce solution.
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Enrico Giubertoni è specializzato nell'Ecommerce Marketing, nel social media marketing e nel Blog Marketing.
Opera come Consulente presso imprese e come formatore in scuole di formazione manageriale. 
