The first official production release of Magento 1.0 has born after an intensive period of planning and testing.
Why Magento is IMHO so interesting?
Because with Magento … Open Source eCommerce has Officially Evolved.
There are many OpenSource OnLine catalogue.But Magento is First (I suppose) OPEN SOURCE Real eCommerce Solution, with lots of Marketing services built in. Magento is actually a feature-rich, professional open-source eCommerce solution which has been conceived from the beginning with a Marketing Attitude instead of a programming attitude. The reason why Magento is a Marketing based Open Source software (and not a mere junk of code able to sell goods on line) is a consequence of the fact that Varien – the company which created the software – defined itself as:
We’re a small-group of highly motivated innovators that has grown tired of existing Open Source eCommerce solutions, and more so, grown tired of hearing ourselves complain about those solutions.
So we decided to stop complaining and do something about it. We made eCommerce our business. (Varien)
I am becoming more and more interessed in Magento and I like it.
The Open Source License of Magento plays as a strategic asset. It gives merchants the power to create ecommerce sites that are tailored to their unique business strategies. The Open Source Clients gives full control over coding for personalization and Magento Philosophy makes this eCommerce solution a refined tool and a must have solution even if compared to the lots of OnLine Catalogue.
Although Magento has powerful marketing, search engine optimization and catalog-management, I think it still doesn’t have an important service: the ability to propose goods based on user needs. Explaining better I am speaking about those selling strategies that allow eCommerce software to:
- Understand user needs based to user navigation style: users that enters searching red chlotes maybe they like and aim to dress in red
- Propose product adapted to the user style: i.e an eCommerce can propose only Red product based to the user tastes that reflects from their previous visit (a layer kookie technique).
Even if these system could be a road map in order to develop this software, Magento is full of interesting Marketing Service that can be adapted to each On Line Store.
Below, you’ll find a detailed list of all features which will be part of the Magento 1.0 Production Release.
Marketing Promotions and Tools
- Customer Group-specific pricing and group-specific tier pricing
- Landing Page Tool for Campaigns
- Search Engine Friendly URL’s
- URL Rewrites
- Recently Viewed Products
- Recently Compared Items
- New Items Promotional Tool
- Up-sells in Shopping Cart
- Cross-sells on product pages
- Send to a Friend for all visitors, or registered users only
- Send Wishlist to a Friend by Email or RSS
- RSS Feeds for New Products, New Specials and New Tags
- Auto-generated Site Map
- Google Site Map
- Polls
- Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percent Discount | Fixed Amount Discount | Free Shipping | Buy x, get y free. | Buy x, get y with percent or fixed amount discount | Buy x, get free shipping on order | Buy x, get percent discount | Buy x, get fixed amount discount.
- Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
- Free Shipping Option
- Multi-Tier Pricing for quantity discounts
- Newsletter Management
For more information
- Magento Release notes
- Magento Official Site
- Magento Blog
- Varien.com – The Company that created Magento
