PR 2.0: The Social Media Manifesto – Integrating Social Media into Marketing Communications

The social Media Manifesto is an online book By Brian Solis, blogger at PR 2.0 and President of FutureWorks, about  how companies can engage in the conversations taking place with or without them.

This book is about the new landscapes and ecosystems caused by social media, and it is full of examples that explain the need of new paradigms in marketing strategies.

As Brian Solis says:

There has been a fundamental shift in our culture and it has created a new landscape of influencers and an entirely new ecosystem for supporting the socialization of information – thus facilitating new conversations that can start locally, but have a global impact.

It is very interesting to notice how this publication integrates the past and the present into the future of communication.

If you think – for example – to corporate blogs maybe all Marketing Teams are familiar to blogs.  What we should all know however, is that they are not effective when used as a corporate platform for marketing messages. And also, they’re not a channel for featuring ghostwritten posts for company executives.

The best corporate blogs are genuine and designed to help people.

And communication is made for people and by people: for this reason company MKT-Communication teams have to pay attention to comments made by people in blogs and blogosfere. Some of the best conversations take place in the comments section as people react to what you wrote as well as the feedback from their peers.

Image by Wikipedia

This book is all about this. It is not a book about High Tech. It is a book about social marketing, about all the themes of an emerging form of social anthropology, which in my opinion could be named Digital Anthropology.

Monologue has given way to dialog (Solis).

The future of marketing integrates traditional and social media elements. The new mix will include what you know along with the tools to succeed in social media and customer relations.

Here the full on line book.

Resources.

• Get PR 2.0 – The social media Manifesto
• Download PR 2.0:The Social Media Manifesto.

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