Is a lightweight Forum a good alternative for a small company who doesn’t want to commit a lot of resources to corporate blogging?

I received this very interesting comment by LotusJump:

As you correctly point out, the most interesting conversations typically take place in the comments – I’m just wondering, is the original blog post really necessary? I mean, couldn’t a really lightweight forum that allows a company to become a part of a conversation be a decent strategy for somebody who doesn’t want to commit a lot of resources to corporate blogging?

Originally posted as a comment by LotusJump on Buzzes about e-commerce, internet marketing, social shopping using Disqus.

This opinion expressed by LotusJump, opens lots of question. I answered to LotusJump with  my opinions (you can see my reply in the above link).

But I would like you to express your opinion, because this themes is very broad and many strategies and different approaches could take places.

What’s your opinon about?

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