I read an interesting post by François Ziserman dealing with Semantic Spaces.
If you are planning to be engaged with an e-commerce web site you have to plan your strategy. And your strategy of course is based by attracting customers using various e-marketing tools:
- Advertising
- Affiliate Marketing
- e-mailing
- Organic Search
- other services
But the root of all this is “the semantic space” that you occupy.
Semantic space is that space that best describe not only your activity but the Benefits of your products.
The base in succeeding in your business is in setting up a marketing strategy for positioning your products both in organic than in paid e-marketing.
Image via Wikipedia
But some Semantic Spaces are very crowdy and if you are a small company it is very difficoult to compete with them in order to achieve visibility.
François Ziserman dealing with Semantic Spaces, in his blog – Blog E-commerce Stratégie pour se lancer dans le e-commerce – says:
You may be ambitious, but to start you have to be realistic: there are words that you have no chance. Is it smart to embark today on “Digital Camera”? But if you are a small player the place is taken by actors who have substantial resources.
For this reason, You have to find your niche.
Here two quick tips for planning your semantic places for your niche e-business.
I almost agree with Zimerman’s opinion. I would like to point out that a company Semantic Space is based on two factors:
- First of all The Choice of your keywords.
- Secondly, the places where your keywords are placed and are used by your customers and prospects.
Maybe you are selling digital cameras: of course it is quite impossible to compete with big players for the first place in Google Organic and Google Analytics with “Digital Camera” keyword. For this reason you have to modify and broad your keywords with synonimes.
But you can easily use “Digital Camera” in niche spaces such as extremely localized Search Comparison system, blogosfere campaigns, and other niche resources.
Big players of course play in big spaces. Small spaces are may be less interesting for big players. But keep in mind that:
Small resources are not always poor resources.
There are lots of small but hyperspecialized niche resources, used by extremely skilled users who are looking for specialistic services that big players cannot give.
Here is your Niche Semantic Space: a space where you develop your strategy and choose words on which you are going to fight to be fulfilled by your niche.
Resources
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