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Google Analytics offers a host of compelling features and benefits very interesting for E-commerce Marketing team.
Here I describe, what I think are the interesting ones: Do you Agree with my choiche or is there something more to point out?
Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as “Paid Traffic” and “Visits with Conversions” or create new custom segments with a flexible, easy-to-use segment builder.
Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Internal Site Search
Find out how your visitors search your site, what they look for, and where they end up.
Benchmarking
Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Do you agree that these features are the most interesting for E-commerce Marketing?
If you like to think over it, I really do advice this video from Analytics Talk Blog
Sources and Resources
Google Analytics – Fast Implementation.
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Enrico Giubertoni è specializzato nell'Ecommerce Marketing, nel social media marketing e nel Blog Marketing.
Opera come Consulente presso imprese e come formatore in scuole di formazione manageriale. 
