Google AdPlanner – an important resource for media planning

[youtube:http://it.youtube.com/watch?v=8LQrSiqw_Zs]

Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.

For instance, you can use Google Ad Planner in order to retrieve the best web resource with your target data, as it follows:

• Country: France, Spain
• Languages: French, Spanish, German
• Gender: Female
• Age: 35-44
• Search Keywords: Calvin Klein

Ad Planner will retrieve the best resource that you can manage with an on line media plan.

With Google Ad Planner, you can:

• Define audiences by demographics and interests.
• Search for websites relevant to your audience.
• Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
• Create lists of websites where you’d like to advertise and store them in a media plan.
• Generate aggregated website statistics for your media plan.

Source

• Google Ad Planner

Tagged as: advertising, Mobile e Altro, Web 2.0