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Magento version 1.1.7 is out and now will support Google Website Optimizer.
This is a milestone of Open Source E-commerce software solutions because either it enforces the role of Magento to PPC and Social Media Marketing strategies and will boosts open source software role in Marketing strategies over paid software.
Edmond Commerce blog points out that:
This hard hitting features really cement the fact that investing into a Magento based ecommerce platform is not just a sound decision for right now, but also a sound long term tactical decision for an ecommerce business.
[googlevideo:http://video.google.com/videoplay?docid=-3595494924118534435&hl=en]
In this video, learn how to setup a a multi-variate test for a Magento category using Google Website Optimizer
Resources
- Magento blog – Magento 1.1.7 now available
- Edmond Commerce blog – Magento Natively Supports Google Website Optimizer
- Google Website Optimizer
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